Young Henrys Named Official Beer Partner for Laneway Festival

Leading independent Australian brewery Young Henrys has been named as the official beer partner for the upcoming Laneway Festival event in Sydney. As part of the partnership, both Young Henrys Ginger Beer and Newtowner Pale Ale will be available for purchase at all festival bars for the event's duration. Reflecting on the news, which was announced on Monday 19 January, brewery co-founder Oscar McMahon said: “We built the Young Henrys brand finding like minded people in the creative, wild worlds of the many sub cultures of this city. Laneway festival is an iconic expression of this very ideal and we are so grateful that we will be the beer cooking the hands of the likeminded at Laneway Sydney 2026.” The 2026 Laneway Festival will take place over one day on Sunday February 8 at Sydney’s Centennial Park. Young Henrys' ongoing investment: The partnership with the one-day music festival follows on from a long history of music activations for the independent Sydney beer brand, which has featured prominently at everything from major festivals, such as SXSW Sydney, to its own in-house pub gigs. In 2025, this included both Rock & Roll Circus held in Sydney in April followed by Best Served Loud a few months later on the Gold Coast. “By inviting our talented friends to come down and sing that song they've always wanted to sing, music becomes the verb and collective experience it should always be,” said Oscar McMahon speaking ahead of these events. Australian brewers take to the stage: Young Henrys is not the only Australian beer brand that has remained closely affiliated with live music over recent years. Two other examples include Lion-owned Australian icon Tooheys and non-alcoholic specialist Heaps Normal. Tooheys, after being nominated for an ARIA for its 2025 campaign with Australian rock bank Dune Rats, was announced as the official beer partner of the Tamworth Country Music Festival 2026 – a 10 day festival that started on Friday January 16. Tooheys' partnered with Dune Rats in 2025 and the Tamworth Country Music Festival in 2026 Meanwhile, after launching its own in-house record label Heaps Normal Records in 2024, independent non-alc specialist Heaps Normal successfully secured investment from one of music’s greats Robbie Williams in August 2025. According to Williams, who has been sober 20 years, “teaming up with Heaps Normal is personal for me … I saw what they were doing, creatively and culturally, when I was down in Australia, and I really wanted to get involved.”