Boosting Water Efficiency for South African Farms

- Advertisement - “Water is the country’s most precious resource, and it is our responsibility to use it wisely. That’s why Astore Keymak launched its ‘Irrigate Responsibly’ campaign – to help farmers optimise their water use through high-quality, innovative solutions,” says Botes. Astore Keymak celebrated its 40th anniversary in November 2025, marking four decades of supplying agriculture and other industries with valves, fittings, and water pipeline solutions across Southern Africa. One of the company’s highlights last year was its 40-year celebratory gala, held in Pretoria and attended by key customers, international suppliers, and staff. The company credits its growth to a steadfast commitment to its core values of reliability, quality, partnership, and long-term engagement in the water systems industry. - Advertisement - In a press release issued last year, Astore Keymak highlighted how inefficient irrigation practices, outdated infrastructure, and excessive water loss (often caused by non-compliant fittings) place additional pressure on already strained water resources. It noted that poor water management not only increases operational costs for farmers but can also result in reduced crop yields. “We cannot afford to take water for granted. Without responsible irrigation, our ability to sustain agricultural productivity and rural livelihoods will be severely compromised. Every drop counts, and we need to ensure that it reaches where it is needed most,” adds Botes. “At Astore Keymak, we believe responsible irrigation is about caring for the environment, protecting natural resources, and making a meaningful difference for generations to come.” The company assists farmers in adopting modern, water-saving irrigation techniques that significantly reduce water wastage, minimise soil degradation, and prevent the depletion of underground water reserves. “Every farmer who chooses smart irrigation solutions contributes to a healthier planet, with less [water] run-off, reduced pollution, and a more sustainable way of farming,” it said in the statement. As a leader in the thermoplastics industry, Astore Keymak supplies durable, high-performance solutions designed to enhance water efficiency in farming operations. Through strategic partnerships with premium global brands and continued local manufacturing, the company supports the implementation of sustainable irrigation systems across the agriculture sector. Founded in 1985, Astore Keymak has grown into one of the region’s leading providers of pipe fittings, valves and accessories, servicing agriculture, mining, industrial, and large-scale infrastructure customers. Today, the business positions itself not only as a product supplier but also as a reliable systems partner, supported by global technology, responsive distribution networks, and decades of industry experience. Astore Keymak recorded other milestones in 2025, including the opening of its 10th branch and hose manufacturing facility in Randfontein. The expansion has increased production capacity and improved turnaround times for customers nationwide. This was complemented by the relocation of the Waltloo (Pretoria) and Bloemfontein branches, as well as the introduction of the Astore Keymak Express store concept, aimed at improving customer experience through faster access to high-demand products. With branches now located across South Africa, Astore Keymak is well positioned to support customers nationally and continues to export to Namibia, Eswatini, Botswana, Mozambique, and other neighbouring territories.