Entertainment
2 min read
Grab These Watches of Switzerland New Year Sale Deals Before They're Gone!
Esquire
January 20, 2026•2 days ago

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Watches of Switzerland is offering significant discounts in its New Year sale, with savings up to 49% on select brands. Featured timepieces include models from Seiko, Garmin, and Tag Heuer, alongside luxury Swiss brands like Zenith. The sale presents an opportunity to purchase watches at reduced prices before the discounts expire.
The new year sales will not be here forever. The clue is in the name. Give it another week, and watch retailers will be dialling up their prices once again – so now is the time to strike if you have your eye on a luxury model.
Over at Watches of Switzerland, you can currently get up to 49% off of some of our favourite brands and timepieces. You’ve got entry-level tickers from the likes of Seiko and Bamford, as well as watches from Swiss giants like Zenith and Tag Heuer. There's a few top-of-the-range smart devices in the pack, too.
We've taken a look through all of the deals and picked the very best of them below. You're welcome.
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