Friday, January 23, 2026
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Taylor Swift's Label UMG Secures Landmark Licensing Deal with China's NetEase

The Sunday Guardian
January 20, 20263 days ago
Taylor Swift label UMG inks licensing deal with China's NetEase Cloud Music

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Universal Music Group has signed a multi-year licensing agreement with Chinese music streamer NetEase Cloud Music. The deal permits UMG artists, including Taylor Swift, to stream on NetEase's platform. Notably, the agreement incorporates provisions for responsible artificial intelligence practices concerning music and artists. This expands upon a previous 2020 partnership between the companies.

14 WASHINGTON, Jan 19 (Reuters) – U.S.-based Universal Music Group struck a deal with Chinese music streaming service NetEase Cloud Music, the two music companies announced Monday. The multi-year license agreement allows UMG-signed artists like Taylor Swift to stream on NetEase's platform. The deal includes provisions and terms covering artificial intelligence both companies said reflect a "shared commitment to responsible AI practices that support and protect the music and artists that UMG represents," in a statement announcing the deal. The two companies entered into an agreement in 2020 similar to Monday's deal. The terms of the deal were not disclosed. "We are thrilled to expand our partnership with NetEase Cloud Music to further introduce UMG’s unrivaled artist roster and music catalog available to Chinese music fans," said Timothy Xu, CEO of Universal Music Greater China, in the statement. (Reporting by David Hood-Nuño; Editing by Alistair Bell) (The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

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    Taylor Swift UMG inks China NetEase music deal