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Taylor Swift's Label UMG Secures Key Licensing Deal with China's NetEase Cloud Music

Yahoo
January 20, 20262 days ago
Taylor Swift label UMG inks licensing deal with China's NetEase Cloud Music

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Universal Music Group (UMG) and NetEase Cloud Music have signed a multi-year licensing agreement. This deal allows UMG artists, including Taylor Swift, to stream on NetEase's platform in China. The agreement also addresses artificial intelligence, emphasizing responsible practices to protect artists and their music. This expands upon a previous partnership between the two companies.

WASHINGTON, Jan 19 (Reuters) - U.S.-based Universal Music Group struck a deal ​with Chinese music streaming service ‌NetEase Cloud Music, the two music companies ‌announced Monday. The multi-year license agreement allows UMG-signed artists like Taylor Swift to stream on NetEase's platform. The ⁠deal includes provisions ‌and terms covering artificial intelligence both companies said reflect ‍a "shared commitment to responsible AI practices that support and protect the music and ​artists that UMG represents," in ‌a statement announcing the deal. The two companies entered into an agreement in 2020 similar to Monday's deal. The terms of the deal were ⁠not disclosed. "We are thrilled ​to expand our ​partnership with NetEase Cloud Music to further introduce UMG’s unrivaled artist roster ‍and ⁠music catalog available to Chinese music fans," said Timothy Xu, CEO ⁠of Universal Music Greater China, in the ‌statement. (Reporting by David Hood-Nuño; Editing ‌by Alistair Bell)

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    Taylor Swift UMG China Deal: NetEase Cloud Music License