Friday, January 23, 2026
Economy & Markets
7 min read

Talon Supercharges Digital Verification with New UniLED Partnership

Talon Outdoor
January 20, 20262 days ago
Talon supercharges digital verification for clients with new UniLED partnership

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Talon has partnered with UniLED Software to enhance digital verification for its clients in the Digital Out of Home (OOH) advertising sector. This alliance aims to improve transparency and accountability in OOH campaigns by providing access to verify 100% of the UK OOH market. The integration will ensure independently validated, standardized reporting for advertisers.

Our site uses cookies. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Analytical Cookies These cookies allow us to measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. The alliance aims to strengthen transparency and accountability for Digital OOH campaigns. Talon, the leading Out of Home (OOH) advertising agency, today announced a strategic partnership with UniLED Software, a trusted third-party verification provider, to strengthen transparency and accountability in Digital OOH campaigns. The move will bolster digital verification for Talon clients by providing an intuitive and market leading UI experience alongside providing access to verify 100% of the UK OOH market via PlayOut and other connections to Media Owners content management systems. This collaboration reflects a shared commitment to transparency and trust, giving advertisers consistent, independently validated standardised reporting. PlayOut, launched by Outsmart in July 2023, is the UK OOH sector’s industry-wide data warehouse that manages and enables the sharing of Out of Home Media Owner playout data – delivering daily updates, real-time visibility, and accurate reporting through a standardised framework. UniLED’s award-winning platform, UniLIVE, will enhance PlayOut by seamlessly integrating and validating campaigns against Route-verified impacts, adding third-party assurance beyond simple play counts. This ensures extremely high levels of accuracy, consistency, and credibility whilst providing a single source of truth within the OOH market. By partnering with UniLED, Talon strengthens its commitment to transparency, trust, and innovation in Digital OOH while driving the industry toward greater accountability and operational efficiency.

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    Talon Digital Verification: UniLED Partnership Boosts Client Services