Score Big: Top Super Bowl TV Deals for January 2026

The countdown to Super Bowl LX is on. We may not know who’s playing yet, but it’s time to start gearing up for your watch party. Per usual, top brands like Samsung and LG are rolling out Super Bowl TV deals ahead of the big game. We’ve already spotted some impressive discounts this week—like 26% off our pick for the best value TV, the Hisense U8 Mini-LED, and 27% off the Samsung The Frame Pro, our pick for the best lifestyle TV. Even if you’re not into football, the Super Bowl is a great time to snag a top-rated TV for significantly less. Ahead, we’ve listed the best Super Bowl TV deals so far—including some great offers on models recommended by our tech editors. The Best Super Bowl TV Deals At A Glance Best Super Bowl TV Deals On Our Editors’ Picks: Best Value TV: Hisense U8 Mini-LED (85-Inch): Save $600 (26% Off) Best OLED TV: Samsung S90F OLED (48-Inch): Save $400 (29% Off) Best Premium TV: Sony Bravia 8 II (55-Inch): Save $602 (23% Off) Best TV For Bright Rooms: Samsung Neo QLED QN90F (65-Inch): Save $1,000 (40% Off) Best Lifestyle TV: Samsung The Frame Pro (65-Inch, 2025): Save $600 (27% Off) Best Super Bowl TV Deals Under $500: TCL Q6 Series Smart TV (65-Inch): Save $172 (31% Off) Toshiba Class C350 Series Smart TV (55-Inch): Save $150 (38% Off) Vizio VFD40M LED Smart TV (40-Inches): Save $6 (27% Off) Roku Plus Smart TV (55-Inch): Save $152 (30% Off) Best Super Bowl TV Deals On Samsung TVs: Samsung The Frame TV (55-Inch, 2024): Save $700 (47% Off) Samsung S95D OLED 4K TV (55-Inch): Save $700 (25% Off) Samsung S90D Series OLED 4K Smart TV (65-Inch, 2024): Save $1,482 (55% Off) Samsung S84F OLED 4K TV (65-Inch): Save $1,100 (55% Off) Best Super Bowl TV Deals On Amazon TVs: Amazon Fire TV 4-Series (55-Inch, 2024): Save $160 (35% Off) Omni Mini-LED Amazon Fire TV (85-Inch): Save $330 (16% Off) Omni QLED Amazon Fire TV (50-Inch): Save $90 (19% Off) Amazon Fire TV 4-Series (55-Inch, 2025): Save $80 (17% Off) Best Super Bowl TV Deals On LG TVs: LG C3 OLED TV (42-Inch): Save $373 (31% Off At Checkout) LG UT70 LED TV (65-Inch): Save $270 (45% Off) LG UA7700 LED TV (65-Inch): Save $80 (17% Off) LG QNED82A LED TV (65-Inch): Save $183 (27% Off) Best Super Bowl TV Deals On Our Editors’ Picks Save $600 On Our Pick For The Best Value TV This Hisense model does an excellent job balancing price and performance. It delivers vivid colors and intuitive built-in streaming software for a better price than other comparable models. That said, our tech editors recommend looking elsewhere if game streaming is a top priority. Want to save this story for later? No need to bookmark—get it straight to your inbox. We've sent this story to your inbox. Hisense U8 Mini-LED (85-Inch): Save $600 (26% Off) Samsung S90F OLED (48-Inch): Save $400 (29% Off) Sony Bravia 8 II (55-Inch): Save $602 (23% Off) Samsung Neo QLED QN90F (65-Inch): Save $1,000 (40% Off) Samsung The Frame Pro (65-Inch): Save $600 (29% Off) Best Super Bowl TV Deals Under $500 Pick Up This Popular Roku TV For Under $400 If you’re looking for a simple Roku TV, this is a great option. It’s easy to use, it looks good and it can integrate into your existing smart home setup. Overall, it’s a great, wallet-friendly option for casual viewing, especially on sale. Roku Plus Smart TV (55-Inch): Save $152 (30% Off) TCL Q6 Series Smart TV (65-Inch): Save $172 (31% Off) Toshiba Class C350 Series Smart TV (55-Inch): Save $150 (38% Off) Vizio VFD40M LED Smart TV (40-Inches): Save $6 (27% Off) Best Super Bowl TV Deals On Samsung TVs Take $700 Off This Style-Forward TV The beloved Frame TV has only gotten better with age. On top of its ability to seamlessly blend into your home’s décor, it also delivers a solid viewing experience with an anti-reflection finish that helps with glare. This offer includes a slim-fit wall mount as well. Samsung The Frame TV (55-Inch, 2024): Save $700 (47% Off) Samsung S95D OLED 4K TV (55-Inch): Save $700 (25% Off) Samsung S90D Series OLED 4K Smart TV (65-Inch, 2024): Save $1,482 (55% Off) Samsung S84F OLED 4K TV (65-Inch): Save $1,100 (55% Off) Best Super Bowl TV Deals On Amazon TVs Get The Latest Fire TV For 17% Less Amazon Fire TV 4-Series (55-Inch, 2025) The newest Amazon Fire TV has a bright and crisp display. Like a classic Roku, it comes with plenty of built-in streaming options and smart-home integration. It also uses Dolby Audio for a better listening experience. Amazon Fire TV 4-Series (55-Inch, 2025): Save $80 (17% Off) Omni Mini-LED Amazon Fire TV (85-Inch): Save $330 (16% Off) Omni QLED Amazon Fire TV (50-Inch): Save $90 (19% Off) Amazon Fire TV 4-Series (55-Inch, 2024): Save $160 (35% Off) Best Super Bowl TV Deals On LG TVs Save Almost $400 On An Older Gen Of One Of Our Favorite LG TVs Bright and slim, the LG C3 looks good when you’re using it and blends into the background when you’re not. It also has a native 120Hz refresh rate, making it a nice option for gaming as well. LG C3 OLED TV (42-Inch): Save $373 (31% Off At Checkout) LG UT70 LED TV (65-Inch): Save $270 (45% Off) LG UA7700 LED TV (65-Inch): Save $80 (17% Off) LG QNED82A LED TV (65-Inch): Save $183 (27% Off) Frequently Asked Questions (FAQs) Is It Better To Buy A TV Before Or After The Super Bowl? If you want a new TV now, you can often find solid offers around the Super Bowl. Just keep in mind that spring is typically when manufacturers roll out their latest TVs. That means these February offers are mostly on older—but still perfectly viable—models. If you don’t need a TV right away, Black Friday and Cyber Monday typically bring out some of the best offers of the year—including potential deals on those aforementioned spring releases. What Time Of Year Are TVs Cheapest? TVs are usually cheapest in fall and late winter, during the months of October, November, January and February. Manufacturers often host sales at the start of the year—near events like the Super Bowl and Presidents’ Day—to clear their stocks ahead of spring when new TVs typically drop. However, fall’s main sale events—Black Friday and Cyber Monday—are often when we see the best offers of the year across the board, TVs included. What Is The Best TV At A Reasonable Price? Consumer tech editor Rebecca Isaacs recommends the Roku Pro Series Roku TV for anyone seeking an affordable model that’s ready to go right out of the box. She says, “Roku TVs are particularly good for easy setup because they use data to essentially pre-calibrate them to the American audience before they even leave the factory.” The Roku Pro is also often on sale: Right now you can pick one up for $500. Want to save this story for later? No need to bookmark—get it straight to your inbox. We've sent this story to your inbox.