Statusphere Secures $18 Million to Revolutionize Micro-Influencer Marketing

Statusphere, a software platform powered by AI that helps brands to quickly scale micro-influencer marketing, has secured $18 million in series A funding. The round was led by Volition Capital, with participation from HearstLab, 1984 Ventures and How Women Invest, bringing Statusphere’s total funding to date to $27 million. Statusphere, which works with the likes of Procter & Gamble, Coty, Fenty Beauty, Express and LG, will use the new funding to expand its social SEO, reporting and generative engine optimization (GEO) capabilities to improve product discovery across AI-powered search for brands while also building next-generation tools for creators, it said. “Human-generated content is quickly becoming the most valuable driver of brand discovery, but - solutions weren’t built to scale for the enterprise,” said Kristen Wiley, chief executive officer and founder of Statusphere, who began her career as a creator. “After years of testing different platforms, I built Statusphere to solve that challenge by giving brands a smarter, more automated way to activate creators at scale without sacrificing authenticity. As discovery moves toward AI-driven and agentic search, Statusphere is built for this moment. Our partnership with Volition Capital and this group of investors positions us to accelerate what’s next.” According to Wiley, Statusphere has powered more than 50,000 creator collaborations and generated over half a billion engagements and video views in the past year. “Volition invests in companies that are not just leading emerging categories, but defining them with data and proven automation,” said Larry Cheng, managing partner and cofounder at Volition Capital. “Statusphere is creating infrastructure that addresses a fundamental shift in how consumers discover and trust brands. With a depth of insight that’s hard to replicate, this platform compounds in value as it scales. The company’s rapid growth over the past year reflects strong market adoption, and we’re excited to partner with the Statusphere team as they build the future of marketing.”