Spotify's New 'Page Match' Feature: Seamless Audiobook & E-book Sync

Spotify is reportedly testing a new feature called Page Match, which would allow users to transition seamlessly between listening to an audiobook and reading the same title in paper or e-book format. What is Page Match? According to reports, Page Match aims to sync a user’s progress between the audiobook version and a physical or digital copy of the same book. For example, a listener could pause an audiobook while commuting and then pick up where they left off in a printed book or an e-book later in the day. This concept mirrors features already seen in some audiobook ecosystems, most notably Amazon’s Audible and Kindle integration, where listening and reading progress can be synced across formats. However, Spotify’s move would bring the feature to a broader audience within its existing user base, many of whom already use the platform for music and podcasts. Spotify has been expanding aggressively beyond music. In recent years, it has invested heavily in podcasts, exclusive audio content, and audiobooks, aiming to diversify revenue and strengthen user engagement. How it could work While Spotify has not released official details, the feature likely relies on: Audio-book timestamp tracking to mark where a user pauses, digital matching technology to identify the exact page in a printed book or e-book and syncing across devices, so progress is updated whether users are on their phone, tablet, or laptop. Users would probably need to connect their Spotify account with an e-book app or purchase the book through an integrated store. This kind of cross-format syncing could be especially appealing for users who switch between commuting, working, and home reading. At this time, Spotify has not confirmed whether Page Match will be available in Kenya. Since the feature relies on Spotify’s audiobook service, its availability in any country will depend on when, or if, Spotify expands audiobooks to Kenya. For publishers and authors, Page Match could open new opportunities for reaching audiences who consume content in multiple formats. It may also help Spotify strengthen its negotiating power in the audiobook market as it continues to build out its catalogue.