Sony Alpha 7 IV Price Slashed by Over $300 for Blue Monday

Imaging-Resources is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More If you have been waiting to upgrade to a serious full-frame hybrid camera, the Sony Alpha 7 IV just hit a price point that demands attention. For a limited time, the body-only version has dropped from $2,499.99 to $2,198 on Amazon. This $301.99 discount is a significant saving on one of the most versatile cameras on the market. Don’t miss it. According to price tracking websites, this $2,198 price tag is one of the best offers we have seen for this product recently. While older models often see deep discounts, finding the current-generation A7 IV, which remains the industry standard for many creators, at this price is a great opportunity to start building your professional kit for 2026. In our Sony A7 IV Review, we praised it as a great camera for hybrid shooters. With its 33MP sensor and 4K 60p video, it bridges the gap between photography and filmmaking better than almost any other camera in its class. We also loved its autofocus reliability and improved color science. For those comparing it to other top contenders, check out our Editors’ Choice 2025 list. Why the Sony Alpha 7 IV Stands Out Beyond Basic The Alpha 7 IV has the 33MP full-frame Exmor R back-illuminated CMOS and BIONZ XR image processing engine. But more than that, it’s designed for the creator who refuses to choose between photos and video. The dedicated Still/Movie/S&Q dial lets you switch modes instantly, with the camera remembering your separate settings for each. This means you can go from shooting 33MP raw portraits to 4K 10-bit video in a split second without fiddling with menus. Pro-Level Autofocus Also, the Sony Alpha 7 IV features a superb AI-powered autofocus system that uses 759 phase-detection points and provides fast, reliable subject tracking for both photos and video. It includes Real-time Eye AF for humans, animals, and birds, ensuring critical sharpness even with moving subjects. Focus Breathing Compensation One of the coolest hidden features is Focus Breathing Compensation. When using compatible Sony lenses, the camera electronically crops and adjusts the frame to eliminate the distracting “zooming” effect that happens when you rack focus. It’s a feature usually reserved for high-end cinema cameras. Streaming Ready If you are looking to upgrade your Zoom calls or Twitch stream, the A7 IV works as a 4K webcam over a single USB-C cable. No capture card needed—just plug it in and you have the best-looking video on the call. Who Is This Deal For and Is It a Good Time to Buy? This deal is perfect for hybrid shooters, wedding photographers, and YouTubers who need one camera that does everything exceptionally well. If you are still shooting on an older DSLR or an A7 II, the autofocus jump alone will feel like a massive upgrade. With a $301.99 discount, the A7 IV is hitting a very attractive price point right now. Given that camera prices have been going upwards recently due to tariffs, locking in this camera for $2,198 is a smart move to ensure you have a future-proof tool for your upcoming projects.