SMS Healthcare Selects Sandbox Media for Strategic Media Management

Australian provider of corrective laser eye surgery, SMS Healthcare, has appointed Sydney-based independent agency Sandbox Media to manage its media account. SMS Healthcare owns a portfolio of national and local brands including Lasersight, Meadownick and Sydney Eye Clinic. The group operates 16 vision clinics, seven laser centres and a day surgery across Australia. Chief marketing officer of SMS Healthcare Vanessa Wolczak, said “Sandbox Media stands out for their strategic thinking and clear focus on driving meaningful business outcomes. As we continue to grow nationally across multiple brands and markets, it was critical for us to partner with an agency that could balance strong data-led planning with local market nuance. We’re excited to be working together and confident this partnership will support our next phase of growth.” “Since meeting with Vanessa and the team, we were taken by their enthusiasm and passion for the industry. When we toured the clinics and met their patient-facing operations teams, it was clear to see the care, quality and professionalism in the business. Our team has been all-in on this exciting partnership and the possibilities that lie ahead. Like all good strategy, we started with data and research and will continue to monitor that closely. Each state and brand has its own unique market dynamics, and we’re really happy with the plans in place and executing for the right results,” added Sandbox Media CEO Luke Sullivan. “Winning SMS healthcare is testament to our team’s hard work. We are so proud of our people who are driving exceptional client support standards and assisting leaders through change, particularly in a busy digital performance and social world.”