SITE Announces Landmark 3-Year Partnership with Cvent

The Society for Incentive Travel Excellence (SITE) has struck a three-year partnership with Cvent across its portfolio of global events. “SITE’s events bring our global community together to learn, connect, and experience the power of incentive travel,” SITE CEO Annette Gregg said. “By partnering with Cvent, we’re evolving the way we design and deliver those experiences, with technology that supports engagement, inclusivity, and insights before, during, and after every event.” Cvent will collaborate closely with the SITE events team to power registration, mobile apps, on-site check-in, audience engagement, and post-event data and analytics. “This multi-year partnership goes beyond technology,” said Sandy Albrecht, director of industry partnerships at Cvent. “We’re deeply committed to powering experiences that deepen connections, showcase innovation, and demonstrate the measurable business impact of incentive travel. Together with SITE, we’re helping turn meaningful moments into lasting value.”