Signify Unveils EcoLink's #FansReimagined Campaign with Rashmika Mandanna

MUMBAI, INDIA – Signify has rolled out a new campaign featuring its power packed EcoLink BLDC fans range, starring actor and brand ambassador Rashmika Mandanna, conceptualized by the integrated marketing agency, Hashtag Orange. Launched across social media channels, the new campaign highlights how EcoLink fans seamlessly blend design, style, and performance, reflecting the growing consumer preference for design-led, smart and expressive living spaces. The campaign taps the evolving consumers of today, who increasingly view everyday appliances as an extension of their personal taste and lifestyle. As EcoLink enters the category and breaks the long-standing trend, the film highlights the eye-catching, symmetrical designs making ceiling fans memorable. #FansReimagined captures the essence of refined design and innovation, reinforcing EcoLink’s role in redefining spaces. This is exemplified by Rashmika Mandanna who shows the audiences how the brand transforms ceiling fans into statements of substance. Speaking on the campaign launch, Nikhil Gupta, Head of Strategy and Marketing, Signify, Greater India said, “With EcoLink, we aim to bring performance, style, and sustainability to every home with our products like our well-received BLDC fans series. Our ‘Fans Reimagined’ campaign reflects the understanding of today’s consumers, who seek products that are efficient, lifestyle-driven, and designed for them. It marks an important step in strengthening EcoLink’s position as a brand that champions intelligent design and innovation. Partnering with our brand ambassador Rashmika Mandanna again, allows us to bring this vision of smart, sustainable living to life.” “A crucial element in every family’s home is the ceiling fan, often overlooked by many,” states Hashtag Orange founder, Mukesh Vij. “EcoLink made this vision possible. The campaign started by challenging decades of sameness and asking one clear question: why can’t fans be both beautiful and high-performing? Through targeted problem solving, we crafted an ad that changes how people view their homes while positioning EcoLink firmly at the forefront.” Commenting on the campaign, Amit Shankar, CCO and Co-Founder – Hashtag Orange, said, “While BLDC fans have successfully stirred the market with energy efficiency and performance, the design language of fans has remained largely unchanged, still circular in their form. Technology advances quickly, but an identity based on design builds a longer recall factor. This is where EcoLink steps in. EcoLink BLDC fans bring together a thoughtful blend of design, performance, innovation, and sustainability, elevating everyday comfort while transforming ceilings into visually engaging spaces. With this philosophy, we are reimagining fans with our ‘EcoLink BLDC Fans. Smartly Redesigned.’ Rashmika was hence a natural fit for this idea—modern, expressive, and pan-India in appeal—making her the perfect face as we take this campaign across the country.”