Technology
7 min read
Scrolling Revealed as Our Least Enjoyable Pastime
The Times
January 21, 2026•1 day ago

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Research indicates that listening to music, playing instruments, and reading books are the most enjoyable leisure activities. In contrast, social media scrolling, despite being the most frequent pastime, yields the least pleasure. Activities requiring creativity, effort, or concentration generally bring more satisfaction. The study suggests intentional leisure choices are key to psychological fulfillment.
Listening to music topped the list for pleasure, charting an average joy score of 6.16 out of seven. A score of one meant people said they did not enjoy a pastime at all, while seven meant they enjoyed it tremendously.
Playing a musical instrument ranked second (6.04), followed by reading books (6.00). Crafting hobbies (5.92), such as making jewellery or pottery, and volunteering (5.84) also scored highly. However, most people said they did them relatively infrequently.
Watching television (5.69) appeared to be more satisfying than scrolling on social media (5.19) but lagged behind more active pursuits such as doing sports (5.84).
Overall, the findings suggested activities that involved creativity, effort or concentration tended to bring more pleasure than those that were more passive.
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Robin Banerjee, a professor of developmental psychology at the University of Sussex, who led the research, said: “The study provides compelling evidence that an important key to psychological fulfilment and wellbeing could lie in being more intentional with our leisure time. These findings highlight the importance of dedicating time to hobbies that are emotionally rewarding and socially enriching, offering a powerful blueprint for maximising personal wellbeing.
“It is also striking to see the activity we do with the most frequency, social media scrolling, is the activity that brings us least joy, suggesting that if we are led by what intrinsically motivates us as opposed to algorithms, we can move towards experiencing more joy in our lives.”
The findings come amid growing concern about how much time Britons spend on their phones. Data from Ofcom, the regulator, from 2025 shows that British adults spend an average of 4.5 hours online every day, with young adults aged 18 to 24 spending the most, at more than six hours a day.
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Ofcom also reported that most children in the UK received their first smartphone around the age of ten or 11 and that by the end of primary school the vast majority owned one.
Top five most-enjoyed leisure activities
1. Listening to music
2. Playing a musical instrument
3. Reading books
4. Crafting (such as jewellery-making or pottery)
5. Volunteering
And the bottom five …
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