Economy & Markets
3 min read
SAT Popularity Soars as ACT Adapts: Which Test is Best?
The Washington Post
January 18, 2026•4 days ago

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The SAT has seen a surge in popularity among U.S. high school students applying to college. In contrast, the ACT has implemented changes to regain market share. This comes as elite colleges reinstate testing requirements, prompting students to choose between the two standardized entrance exams. Data indicates a significant preference for the SAT.
While elite colleges and students reconsidered the value of the tests and the SAT gained consumers, the ACT made changes over the past two years to claw back market share.
January 18, 2026 at 6:00 a.m. EST1 minute ago
As more college applicants decide to take entrance exams and elite schools return to pre-pandemic norms to require the SAT or ACT, students face a key question: Which test should they take?
Overwhelmingly, students have picked the SAT in the past few years, making it the most popular standardized test for U.S. high-schoolers applying to college. Among the class of 2025, 45 percent more students took the SAT than the ACT, numbers reported by the testing companies show.
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