Europe's Safest Countries Propel Tourism Growth in 2024

In 2024, Europe continues to stand out as a beacon of safety and stability, with countries like Norway, Greece, Lithuania, Belgium, Latvia, and Montenegro leading the way in global peace rankings. As the safest countries in the world, these nations are not only experiencing significant growth in peace but also playing a pivotal role in propelling European tourism growth this year. The Global Peace Index (GPI) has consistently ranked these countries highly for their low levels of conflict, political instability, and violence, which make them increasingly attractive to travelers seeking both security and adventure. Norway, renowned for its breathtaking fjords and Northern Lights, joins Greece’s rich cultural heritage, Lithuania’s picturesque medieval towns, Belgium’s vibrant cities, Latvia’s natural beauty, and Montenegro’s stunning Adriatic coast as top destinations for international tourists. With improvements in their peace scores and an unwavering commitment to sustainable tourism practices, these countries are setting new benchmarks for the tourism industry, offering travelers unparalleled experiences in safe, welcoming environments. From hiking in Norway’s serene landscapes to exploring the ancient ruins in Greece, the safest countries in Europe are ensuring that visitors not only have unforgettable experiences but also enjoy a sense of security that enhances their travels. What is the Global Peace Index (GPI)? The Global Peace Index (GPI) is an annual measure that ranks countries based on their level of peace, providing an overview of global stability. Developed by the Institute for Economics and Peace (IEP), the GPI evaluates nations on a range of factors that influence their peacefulness. These factors include the level of violence, conflict, incarceration rates, political instability, and the availability of weapons, among others. The GPI serves as a tool for understanding global peace trends, helping governments, businesses, and civil society organizations identify areas where conflict or instability may threaten security. Countries with a lower score are considered more peaceful, while those with a higher score face more challenges regarding internal or external violence. How is the Globaal Peace Index Calculated? The GPI is calculated using a combination of both qualitative and quantitative data collected from a variety of sources. The primary factors that determine a country’s peace score include the degree of domestic and international conflict, the level of harmony in society, and the number of weapons in circulation. Specific indicators used in the calculation include military expenditure, the number of homicides, political violence, and the strength of a country’s political institutions. Each country is assigned a score based on these indicators, with lower scores indicating a more peaceful environment. These scores are then ranked globally, giving a comprehensive picture of global peace trends each year. Norway: Nature’s Ultimate Playground Norway’s peaceful environment, with its breathtaking fjords and the iconic Northern Lights, places it at the forefront of European tourism. Ranked 17th globally with a score of 1.533 in the latest Global Peace Index, Norway is a symbol of tranquility and adventure. Its secure and stable atmosphere attracts eco-conscious travelers seeking sustainable experiences in the great outdoors. Whether it’s hiking in the mountains, exploring vibrant cities like Oslo and Bergen, or immersing in its pristine nature, Norway provides an unparalleled experience. The country’s consistent rise in peace scores complements its growing tourism sector, which is projected to expand as travelers increasingly prioritize safety, adventure, and environmental sustainability. Country Guide: Capital: Oslo – A modern, cosmopolitan city known for its vibrant arts scene and green spaces, including the iconic Vigeland Sculpture Park. Top Attractions: Geirangerfjord – One of Norway’s most stunning fjords, offering boat tours through its dramatic landscapes. Northern Lights – A natural phenomenon visible in the far north, especially during winter months. Lofoten Islands – Famous for its picturesque villages and dramatic peaks. Best Time to Visit: June to August for hiking and outdoor activities; December to March for winter sports and the Northern Lights. Currency: Norwegian Krone (NOK) – Norway’s official currency, not tied to the Euro. Languages: Norwegian (official) – English is widely spoken and understood, especially in tourist areas. Greece: A Timeless Mediterranean Jewel Greece has seen a dramatic improvement, jumping 20 places in the Global Peace Index to reach a rank of 40 with a score of 1.764. This growth highlights the country’s rising appeal as a safe and welcoming destination for tourists. With its iconic ruins, idyllic islands, and vibrant cities like Athens, Greece offers an enticing blend of history, culture, and relaxation. The country has made significant strides in modernizing infrastructure while preserving its historical treasures. As Greece becomes increasingly peaceful, its tourism sector continues to grow, attracting more visitors who seek both cultural enrichment and natural beauty in a safe environment. Country Guide: Capital: Athens – A bustling metropolis where ancient history meets modern living, home to the Acropolis and Parthenon. Top Attractions: Acropolis of Athens – A UNESCO World Heritage site housing the iconic Parthenon. Santorini – A stunning island famous for its whitewashed houses and sunsets. Crete – Greece’s largest island, offering a blend of ancient ruins and beautiful beaches. Best Time to Visit: April to June and September to October, when the weather is ideal and the crowds are thinner. Currency: Euro (EUR) – Greece’s official currency, used throughout the country. Languages: Greek (official) – English is widely spoken in tourist areas. Lithuania: The Baltic Beauty Ready for Discovery Lithuania’s tourism industry is flourishing as the country’s peace score improves. Now ranked 22nd globally with a score of 1.558, Lithuania has become a key player in the European tourism landscape. Known for its medieval cities and lush landscapes, the country offers travelers an authentic experience in the heart of the Baltic region. Vilnius, a UNESCO World Heritage city, draws history lovers, while the serene natural beauty attracts outdoor enthusiasts. Lithuania’s commitment to sustainable tourism and green initiatives is bolstering its tourism growth, making it an appealing and peaceful destination for those seeking something unique in Europe. Country Guide: Capital: Vilnius – A UNESCO-listed city known for its baroque architecture, medieval Old Town, and lively cultural scene. Top Attractions: Vilnius Old Town – A historic area with cobblestone streets and significant landmarks. Curonian Spit – A unique UNESCO site with sand dunes and picturesque coastal towns. Trakai Castle – A stunning Gothic castle on an island in Lake Galvė. Best Time to Visit: May to September, when the weather is pleasant for outdoor exploration and festivals. Currency: Euro (EUR) – Lithuania adopted the Euro in 2015. Languages: Lithuanian (official) – English is commonly spoken in tourist areas. Belgium: Where History Meets Modern Charm Belgium, ranked 16th with a score of 1.492, is a dynamic mix of history, culture, and modern attractions. The country’s impressive rise in the Global Peace Index reflects its focus on creating a safe and welcoming atmosphere for travelers. Belgium’s charming cities, such as Brussels, Bruges, and Antwerp, are famous for their medieval architecture, delectable chocolate, and rich cultural heritage. As Belgium invests in infrastructure and sustainability, its tourism sector is on an upward trajectory. With its stable environment and thriving tourism industry, Belgium is a key contributor to the growing tourism landscape in Europe. Country Guide: Capital: Brussels – The political heart of Europe, home to iconic landmarks like the Atomium and the Grand Place. Top Attractions: Grand Place (Brussels) – A UNESCO World Heritage site surrounded by opulent buildings. Bruges Canal – A charming medieval city known for its canals and cobbled streets. Atomium – A futuristic monument built for the 1958 World Expo in Brussels. Best Time to Visit: April to October for mild weather and major festivals. Currency: Euro (EUR) – Belgium’s official currency, widely accepted throughout the country. Languages: Dutch (official), French, German – English is commonly spoken in tourist areas. Latvia: A Hidden Gem in the Heart of Europe Latvia has surged ahead in the Global Peace Index, with a remarkable climb to 22nd place and a score of 1.558. This Baltic nation is now one of Europe’s most promising tourism hotspots. Known for its lush forests, charming medieval towns, and Baltic coastline, Latvia offers a perfect blend of culture and nature. Riga, the capital, is a vibrant cultural hub that attracts tourists from around the world. With a focus on eco-tourism and preserving its natural beauty, Latvia is set to play a significant role in driving European tourism growth, offering a peaceful retreat for travelers seeking both adventure and tranquility. Country Guide: Capital: Riga – A UNESCO World Heritage city known for its art nouveau architecture and lively atmosphere. Top Attractions: Old Town Riga – A historic district with cobblestone streets, museums, and vibrant cafes. Jurmala Beach – A popular seaside destination with sandy beaches and a laid-back vibe. Gauja National Park – Latvia’s largest national park, offering hiking, wildlife, and picturesque views. Best Time to Visit: May to September, when the weather is warm and ideal for exploring the outdoors. Currency: Euro (EUR) – Latvia’s official currency, adopted in 2014. Languages: Latvian (official) – English is widely spoken, especially in Riga and tourist areas. Montenegro: The Adriatic’s Best-Kept Secret Montenegro, ranked 34th with a score of 1.685, is steadily climbing the ranks of the Global Peace Index, making it an increasingly attractive European destination. This small yet stunning country along the Adriatic coast is a hidden gem, offering rugged mountains, crystal-clear waters, and a rich cultural history. The country has prioritized luxury tourism and eco-friendly resorts, attracting high-end travelers looking for both relaxation and adventure. As Montenegro improves its safety and infrastructure, its tourism sector is experiencing significant growth, and it is positioned to become a key player in European tourism, contributing to the region’s overall expansion. Country Guide: Capital: Podgorica – Montenegro’s capital, offering a mix of modern buildings and Soviet-era architecture. Top Attractions: Bay of Kotor – A UNESCO World Heritage site with stunning coastal views and historic towns. Lovćen National Park – Known for its dramatic mountains and the tomb of Montenegro’s national hero, Njegoš. Budva Old Town – A charming medieval town with beaches and vibrant nightlife. Best Time to Visit: May to September for warm weather and beach activities. Currency: Euro (EUR) – Montenegro uses the Euro, despite not being part of the Eurozone. Languages: Montenegrin (official) – Serbian, Croatian, and English are also widely spoken. What Does the Global Peace Index Mean? The Global Peace Index (GPI) serves as an important benchmark to assess the overall peacefulness of countries around the world. It provides insight into the levels of safety, security, and stability within nations, and how these factors contribute to global peace. A lower GPI score means a country is more peaceful, with fewer instances of violence, conflict, and political instability. Conversely, a higher score reflects greater challenges to peace, such as internal conflicts, external threats, or societal unrest. The GPI not only helps monitor the state of global peace but also highlights areas in need of improvement, encouraging governments and organizations to focus efforts on conflict prevention, human rights, and international cooperation to enhance global security and stability. Norway joins Greece, Lithuania, Belgium, Latvia, Montenegro, and other European countries as the safest in the world, fueling European tourism growth this year. Their improved peace rankings make them ideal, secure destinations for travelers seeking both adventure and safety. Conclusion Norway, Greece, Lithuania, Belgium, Latvia, Montenegro, and other European countries are not only driving European tourism growth this year but also setting the standard as the safest countries in the world. Their commitment to peace, stability, and sustainable tourism makes them top destinations for travelers seeking security alongside adventure. As these nations continue to improve their Global Peace Index rankings, they are poised to further enhance their appeal, ensuring that visitors can experience both unparalleled safety and unforgettable cultural and natural treasures. With such a strong emphasis on peaceful environments, these countries are undoubtedly shaping the future of European tourism and providing a model for the world.