Technology
8 min read
Roku Streaming Stick 4K Hits Record Low Price to Compete
Gizmodo
January 19, 2026•3 days ago

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Roku has reduced the price of its Streaming Stick 4K to $35, a 30% discount from its usual $50 price. This limited-time offer aims to compete with Amazon's Fire TV Stick. The device enables 4K and HDR streaming, offers a user-friendly interface, and includes voice search functionality.
Is your TV looking a bit outdated? Maybe it lacks smart features or streaming apps, or perhaps it’s a smart TV, but the interface doesn’t quite hit the mark for you (I’ve got beef with LG and its awkward motion controls). Whatever the case, you don’t have to stick with whatever your TV offered out of the box. A Roku Streaming Stick is an affordable way to upgrade your viewing experience. Normally, for just $50, you can get the Roku Streaming Stick that supports 4K and HDR streaming. But right now, Amazon has a limited-time deal that drops the price by 30%, bringing it down to only $35.
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Easy Setup
Once you plug in the Roku Streaming Stick, you’ll unlock a world of content. Access all the popular streaming platforms like Netflix, Hulu, HBO Max, and more. The interface is simple and intuitive, letting you customize your home screen to highlight your favorite apps and shows. Plus, Roku offers a library of original programming at no additional cost, including titles like Dinner Budget Showdown, Celebrity Family Food Battle, Martha Cooks, and Emeril Cooks. Yes, there is more than just cooking content. I just have food on the mind right now.
This streaming stick supports 4K and HDR, so there’s no compromise in video quality when switching from your TV’s default interface to Roku. You can enjoy your favorite content in stunning detail with vibrant colors and crisp clarity. The Roku Streaming Stick also syncs with your TV to automatically turn it on and off, making it even more convenient. Plus, it’s all controlled with one remote, which also includes a voice search feature. Simply hold down the button, say the title of your favorite movie, “My Cousin Vinny,” and let Roku do the rest. Before you know it, you’ll be watching Marisa Tomei’s slamming her foot on the floor as her biological clock ticks like this.
The Roku Streaming Stick 4K is compact in its design. It’s small enough to stay hidden behind your TV, ensuring it won’t block nearby HDMI ports or be an eye-soar sitting in front of the TV. Powered via USB-A, you can connect it directly to your TV, which helps keep your setup neat and tidy without extra cables hanging around.
Right now, you can grab the Roku Streaming Stick 4K for a solid 30% off in this limited-time sale. It’s the perfect solution to upgrade your streaming experience without breaking the bank.
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