Pharrell Williams Unveils 'DROPHAUS' - A Contemporary Home at Louis Vuitton Menswear

2 min read Today, Pharrell Williams, Louis Vuitton men’s creative director, unveiled a modern, glass-walled home as the set for his Fall-Winter 2026 menswear show in Paris. Williams created the structure, called "DROPHAUS," in collaboration with design and architecture firm NOT A HOTEL. "The prefabricated house concept embodies the collection’s idea of timelessness in architectural form: a vision of future living built on function, savoir-faire and human need," reads a statement from the brand. The glass-walled exterior of the Vuitton set. The home was set indoors at Fondation Louis Vuitton, though within a green, plant-lined garden. Models, wearing the new men's collection, walked around the home’s glass walls, through the greenery, and ended the show posing inside the space. Within the structure itself was series of site-specific furniture pieces, a collection entitled "HOMEWORK," which were created for the show. "The objects explore what [Williams] describes as 'ten per cent imperfection:' subtly irregular forms, tactile surfaces, and visible traces of the hand," the brand says in a statement. "Conceived as part of the environment, the pieces reinforce the idea of space as something human, lived-in and evolving, rather than pristine or fixed." The home also featured a series of furniture pieces, created specifically for the show. NOT A HOTEL, which worked with the fashion brand on the show, is best known for its high-end Japanese vacation properties, which are divided into fractional shares and owners (essentially, high-end, modern timeshares). NOT A HOTEL now has a network of 33 properties across Japan and continues to grow. The show's set emphasizes Williams' connection to architecture and design, though in a nontraditional way. "Pharrell’s architectural approach is shaped by an outsider’s design mindset—working from first principles rather than convention," says a statement from the brand. "Free from the inherited rules of any single discipline, he treats fashion, architecture and sound as open systems to be re-imagined, re-combined and re-engineered around feeling, function and cultural resonance." Even with Williams' "outsider design mindset," the home as the central set of the show emphasizes the continuing connection between fashion and design. As the brand notes, "The FW26 set reflects Pharrell’s belief that fashion does not exist in isolation, but in constant dialogue with the environments we inhabit."