Paris Baguette Indonesia Celebrates 20th Store Opening & Expands Reach

Jakarta, January 21th , 2026 — Closing 2025 on a strongnote, Paris Baguette Indonesia marked the opening of its 20th store at Lotte Mall Jakarta. This momentum continues into early 2026 through the opening of several new strategic locations, including K Mall at Menara Jakarta, Supermal Karawaci, as well as its first-ever presence within a hospital network at Eka Hospital MT Haryono—reinforcing its commitment to reaching more consumers across everyday touchpoints in Indonesia. “Through Paris Baguette, we continue to strengthen the Erajaya Food & Nourishment portfolio by bringing brands that are relevant to today’s consumer lifestyles. Our expansion across strategic malls, along with our first presence in the hospital network, reflects our focus on delivering high-quality bakery café experiences across more everyday touchpoints—both in daily routines and special moments,” said Jeremy Sim, CEO of Erajaya Food & Nourishment. Designed around a warm and modern bakery café concept, Paris Baguette’s outlets balance comfort and efficiency while maintaining consistent quality standards. Each store offers a wide selection of freshly baked breads, pastries, cakes, main dishes, and signature beverages—making them suitable for both quick visits and relaxed gatherings. This approach is reflected in the distinct character of each new location. Located in Kuningan’s lifestyle district with a strong Korean cultural influence, the Lotte Mall Jakarta outlet caters to a diverse urban audience—from professionals and mall visitors to K-culture enthusiasts—serving as a convenient destination for coffee breaks, casual meetings, or unwinding after work. Entering early 2026, Paris Baguette opened two new outlets simultaneously at K Mall at Menara Jakarta and Supermal Karawaci on January 15, 2026, further expanding its footprint across Jakarta and Tangerang. Situated directly across from JIEXPO Kemayoran, the K Mall at Menara Jakarta outlet serves urban professionals, nearby office communities, surrounding residential residents, as well as visitors attending exhibitions and events—making it an ideal spot for breakfast or morning coffee, lunch breaks, and meeting points before or after events. The Supermal Karawaci outlet strengthens Paris Baguette’s presence in Tangerang, offering a spacious layout suited for families and social gatherings, alongside an expanded dine-in menu that provides a more complete and comfortable dine-in experience. Marking Paris Baguette’s first presence within a hospital environment, the Eka Hospital MT Haryono outlet is designed to provide a comfortable and calming space for medical professionals, patients, and visitors within an international-standard healthcare setting. To celebrate the opening of the outlets at K Mall at Menara Jakarta and Supermal Karawaci, Paris Baguette is offering a range of special promotions for customers, including: Complimentary sliced cake for the first 50 customers Buy 1 Get 1 Free on breads and pastries Buy 1 Get 1 Free Royal Pudding 30% discount for payments made using BCA Credit Cards 20% discount for payments made using CIMB Niaga Credit Cards 25,000 points for MyEraspace members With these latest openings, Paris Baguette Indonesia will operate a total of 23 stores nationwide in early 2026, reaffirming the brand’s long-term commitment to sustainable growth in the Indonesian market. Looking ahead, Paris Baguette Indonesia will continue to focus on consistency in quality, product innovation, and delivering relevant, memorable bakery café experiences for customers across cities in Indonesia. For more information, please follow Instagram @parisbaguette_id. — End — For more information, please contact: Corporate Communications Erajaya Group