Outfit7 Unveils PlayValley: A New Era for Game Development

Talking Tom developer Oufit7 has launched a new game division called PlayValley. The studio's first title will launch on Steam during the second quarter of 2026, which will be the first time Outfit7 has published a game on the platform. PlayValley are working on additional titles "spanning new IPs and concepts" with the aim to expand Outfit7's current portfolio of franchises. The studio describes its games in development as being built around "visually clean design and gameplay intended to feel intuitive and satisfying," with more details regarding genre closer to launch. "From day one, our goal has been to create games that immediately pull players in," said PlayValley VP Žiga Sedovnik. "At PlayValley, teams experiment early, iterate fast, and trust their instincts. We want every game to feel right from the first moment, no matter the platform or how long you play." Last year, GamesIndustry.biz spoke with Outfit7 after Talking Tom surpassed over 26 billion downloads. "Our flagship titles – like Talking Tom and My Talking Angela – are still thriving more than a decade after their debut," said Outfit7 CEO Xinyu Qian. "We're not focused on chasing short-term trends; instead, we're dedicated to creating lasting experiences that players can return to again and again."