Economy & Markets
4 min read
OpenAI Models Powering Enterprise Automation on ServiceNow
Digital Watch Observatory
January 21, 2026•1 day ago

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ServiceNow is integrating OpenAI's advanced AI models into its enterprise platform. This multi-year partnership aims to embed reasoning and automation into workflows across IT, finance, HR, and customer operations. The collaboration focuses on delivering scalable, measurable outcomes, moving AI from experimental to operational within business systems. Future plans include multimodal and voice interactions.
ServiceNow has announced a multi-year agreement positioning OpenAI as a preferred intelligence capability across its enterprise platform, extending access to frontier AI models for organisations running tens of billions of workflows each year.
The partnership reflects a broader shift towards operational AI embedded directly within business systems instead of experimental deployments.
By integrating OpenAI models such as GPT-5.2 into the ServiceNow AI Platform, enterprises can embed reasoning and automation into secure workflows spanning IT, finance, human resources, and customer operations.
Executives from both companies emphasised that the collaboration aims to deliver measurable outcomes at scale.
ServiceNow highlighted its role in coordinating complex enterprise environments, while OpenAI stressed the importance of deploying agentic AI capable of handling work end to end within permissioned infrastructures.
Looking ahead, the partnership plans to expand towards multimodal and voice-based interactions, enabling employees to communicate with AI systems through speech, text, and visual inputs.
The initiative strengthens OpenAI’s enterprise footprint while reinforcing ServiceNow’s ambition to act as a central control layer for AI-driven business operations.
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