Nigerian Companies Pivot to Growth After Naira Devaluation

Nigeria’s companies are emerging from a bruising period defined by currency shocks, soaring input costs, and shrinking consumer purchasing power and are now pivoting from survival mode to an aggressive push for growth and market share. Following the sharp naira devaluation, companies across consumer goods, health, banks, oil and gas sectors, etc., were forced to make difficult adjustments to keep their businesses afloat. One of the most immediate responses was a deliberate reduction in foreign exchange exposure, particularly from the bal Nigeria’s companies are emerging from a bruising period defined by currency shocks, soaring input costs, and shrinking consumer purchasing power and are now pivoting from survival mode to an aggressive push for growth and market share. Following the sharp naira devaluation, companies across consumer goods, health, banks, oil and gas sectors, etc., were forced to make difficult adjustments to keep their businesses afloat. One of the most immediate responses was a deliberate reduction in foreign exchange exposure, particularly from the bal