Market Muda: B-Universe Launches Gen Z Forum for Economic & Media Literacy

Jakarta. B-Universe on Tuesday rolled out Market Muda, a new focus group discussion (FGD) forum aimed at engaging Generation Z in conversations on economic issues and media literacy. Held in Jakarta, the forum brought together university students and youth communities as a platform for dialogue, inspiration, and critical thinking on economic developments. Beyond discussion, Market Muda is designed to help young people sharpen their ability to assess economic information amid the flood of digital content. Investor Daily Editor-in-Chief Djaka Susila said students play a crucial role in driving national progress, a role he believes aligns closely with the responsibility of mainstream media. “This FGD is for youth communities and students. We all know that young voices today are strong and widely heard,” Djaka said on the sidelines of the event. “As a mainstream media group, B-Universe has an obligation to provide space for them to speak, collaborate, and access quality information delivered in ways that resonate with them.” Djaka added that students have historically been powerful agents of change in many countries, making them a natural focus for the initiative. He also stressed the importance of critical literacy in the digital era, where access to information is vast but not always reliable. “Digitalization brings opportunities, but students must also be able to filter and identify quality information,” he said. Looking ahead, Market Muda is set to become part of B-Universe’s annual program lineup. Djaka said the forum is expected to channel youth aspirations to policymakers and other stakeholders, contributing fresh energy to Indonesia’s development. “We want to gather these young voices and convey them to stakeholders, so they can become an additional force pushing Indonesia forward,” he said. Tags: Keywords: