Economy & Markets
3 min read
Master Your AI Investments: A Portfolio Management Approach
Harvard Business Review
January 21, 2026•1 day ago

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Businesses are struggling to manage AI investments effectively due to rapid technological change and evolving market dynamics. This often leads to uncoordinated pilot projects, lacking strategic alignment and senior buy-in. Without a systematic approach to prioritizing and scaling AI initiatives, companies risk wasting resources and failing to gain a competitive advantage. A portfolio management strategy is suggested to address these challenges.
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Manage Your AI Investments Like a Portfolio
Business leaders now face intense pressure to transform their organizations with AI, even though the technology, public attitudes, and the competitive landscape are all still in flux. The result is often too many pilots with too little coordinated oversight. Without a way to systematically decide where to start, how fast to move, and when to stop, AI efforts quickly become a drain on attention and resources rather than a source of advantage. A familiar pattern recurs across many companies: isolated, piecemeal deployments, limited buy-in by senior executives, and weak linkage to strategic goals.
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