Discover Liechtenstein: Europe's Underrated Travel Gem

Tucked between two of Europe’s most visited countries lies a tiny nation that most travellers overlook. Liechtenstein, nestled between Switzerland and Austria, has been named the least visited country in Europe, offering a rare escape from the continent’s overcrowded hotspots. According to new analysis of European tourism data by cruise and tour operator Riviera Travel, Liechtenstein welcomed fewer visitors than any other European country in 2024. Tourists spent just over 228,500 nights in the Alpine principality last year, a fraction of the numbers seen in neighbouring Switzerland or Austria, which attract millions annually. Article continues below ADVERTISEMENT READ MORE: 'I've visited 65 countries and one was so good I nearly moved there' READ MORE: Mysterious 'vanishing' lake which disappears within hours and has ghostly past The findings come as overtourism continues to dominate the travel industry, with protests, visitor caps and rising local tensions reported in popular destinations across Europe. From Venice to Barcelona, pressure on infrastructure and communities has pushed many holidaymakers to look for quieter, less commercialised alternatives. Liechtenstein’s low visitor numbers are striking given its location and scenery. The country sits in the heart of the Alps and boasts dramatic mountain landscapes, picturesque villages and a strong cultural identity. Article continues below ADVERTISEMENT Its capital, Vaduz, combines modern sophistication with historic charm, offering attractions such as the Kunstmuseum Liechtenstein, which houses an impressive collection of modern and contemporary art. Article continues below ADVERTISEMENT Towering above the town is Vaduz Castle, a striking medieval fortress perched high above the Rhine Valley. Still the official residence of the princely family, the castle has become one of the country’s most recognisable landmarks and offers sweeping views across the valley into Switzerland. Despite its small size, just 25km long, the country offers plenty for visitors seeking an uncrowded break. Well-marked hiking trails wind through Alpine meadows and forests, while winter brings opportunities for skiing and snow sports without the queues often found in larger resorts. Its compact scale also makes it ideal for slow travel, with easy access to neighbouring regions while retaining a distinct, peaceful atmosphere. Riviera Travel’s research, based on the latest Eurostat tourism figures, highlights Liechtenstein as top of a list of 10 European countries receiving the fewest tourists in 2024. The company says the data is designed to help travellers rethink their holiday choices and discover destinations that remain under the radar. The latest news from around the world Invalid email We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy Get More of Our News on Google Set Daily Express as a 'Preferred Source' to get quicker access to the news you value. With travellers increasingly seeking authentic experiences and quieter escapes, Europe’s smallest countries may be set for a moment in the spotlight. For now, Liechtenstein remains one of the continent’s best-kept secrets – a beautiful, little-known country overshadowed by its famous neighbours, yet rich in charm for those willing to look beyond the obvious.