Dentsu Creative Italy Launches 'Driven by Dreams' Film with Lamborghini

Dentsu Creative Italy has partnered with Automobili Lamborghini to launch a new branded content film titled 'Driven by Dreams'. This marks the first collaboration between the creative agency and the luxury automotive brand. The film delves into the theme of childhood imagination and its impact on future ambitions and brand perceptions. '“Storytelling for an iconic brand like Lamborghini was an exciting challenge, especially because of the authentic bond it has built with people over time,”' said Maurizio Tozzini, Executive Creative Director at Dentsu Creative Italy. The narrative of 'Driven by Dreams' is guided by children's voices, presenting iconic Lamborghini models in a dreamlike setting. The film showcases models such as the Countach, Huracán, Murciélago, Urus, and the latest additions to the Lamborghini lineup. It has been available for viewing on Lamborghini's social and digital channels since January 6, 2026. Produced by Karen Film, the film is described as an emotional manifesto on aspiration, creativity, and the power of dreaming beyond boundaries. The campaign aims to reinforce Lamborghini's positioning as a brand that fuels aspirations and visions of the future. The film was directed by the Weiland Brothers, with André Chemetoff serving as the Director of Photography. Sound post-production was managed by TORQ, a division of Source Sound Inc. The narrative transitions between past, present, and future, highlighting Lamborghini's role as a catalyst for imagination across generations. '“We’re proud to sign this first collaboration, as it celebrates a shared imagination that spans generations: a direct, instinctive connection that makes all of us feel part of the brand’s story,”' Tozzini stated. The film's release is part of Lamborghini's strategy to engage audiences by leveraging the emotional and aspirational aspects of its brand identity. By focusing on the dreams and imaginations of children, the film seeks to create a lasting impression that resonates with both current and future generations of Lamborghini enthusiasts.