KKV Unveils Second Global Flagship Store in Vibrant Ho Chi Minh City

HO CHI MINH CITY, Vietnam--(BUSINESS WIRE)--KK Group today announced the grand opening of the KKV Vietnam Global Flagship Store in downtown Ho Chi Minh City, marking KKV’s second global flagship store. Located at 28 Le Loi in District 1 – near key landmarks including Saigon Centre – the new flagship is designed as a must-visit lifestyle destination, offering immersive product discovery, photo spots, and an upgraded one-stop shopping experience for local consumers before the Tet Holiday. “We will continue to open global flagship stores in more countries, bringing local consumers a richer and more inspiring shopping experience,” said Rojen Wu, COO of KK Group's International Business. Share A signature highlight is Colorful KKV Moto Park – a photogenic, motorcycle-themed zone that transforms an ordinary parking area into a vibrant first stop before entering the store, establishing the flagship store as a landmark destination in the city center. Vietnam is a key market in KK Group’s Southeast Asia strategy. The Group currently operates 20 stores across its three core brands – KKV, THE COLORIST, and X11 – with a growing footprint across major cities including Ho Chi Minh City, Hanoi, and surrounding areas, resonating with young, urban consumers who value fresh, varied, and immersive retail experiences. Founded in China, KK Group has built a large-scale lifestyle retail network, operating more than 1,000 stores in over 200 cities across China and more than 150 stores in Southeast Asia. As the core brand, KKV adheres to the concept of “100 lifestyles,” offering approximately 20,000 SKUs across 8 categories, with key highlights in trendy toys, beauty, food, and daily necessities. Looking ahead, KK Group’s three core brands aim to expand to over 300 stores across Southeast Asia in 2026, and a total global store count of over 500 by the end of 2026. In Vietnam, the Group aims to expand to around 50 stores in 2026. To welcome the Tet Holiday, KKV Vietnam will roll out nearly 5,000 new products in phases, providing customers with more seasonal and gifting options.