Economy & Markets
3 min read
Boost Kenyan Basketball: Ochieng Champions Sponsors & Elite League
Citizen Digital
January 20, 2026•2 days ago

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Ochieng advocates for corporate sponsorship and an elite league to elevate Kenyan basketball. Increased investment would enable clubs to recruit top talent, enhance competition, and offer better player compensation. The proposed elite league, featuring eight top teams, aims to significantly raise the competitive standard, potentially attracting foreign players and fostering growth within the sport.
Ochieng explained that increased investment would allow clubs to recruit top players, improve competition, and pay athletes properly—pointing to Nairobi City Thunder as a club already benefiting from such backing with its roster of professional and high-caliber athletes.
“If we get corporate sponsors, it will really help the league grow. We will be able to recruit high-quality players and the competition will be very competitive. It will also enable teams to pay their players well,” said Ochieng.
“I know the federation has very good plans. They want to start a top league, which will consist of only eight top teams. It is a good idea that we should all embrace, and with that, the league will be very, very highly competitive in such a way that we will recruit foreign players to boost the team,” he said.
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