K-Beauty Boom: Discover More Korean Skincare & Makeup In-Store

M External Link More K-beauty is coming to stores near you. Sephora is partnering with Korean beauty retailers Olive Young to bring more K-beauty products to international consumers in-store and online. In the last decade, K-beauty has had a meteoric rise outside of Korea; the industry has especially thrived in the TikTok social media era, where new products and releases are used to relentlessly drive beauty trends. Now US retailers are in an “arms race” to cash in on the popularity. Exclusive: Sephora Partners with Olive Young [ The Business of Fashion ] Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Comments Loading comments Getting the conversation ready... The Verge Daily A free daily digest of the news that matters most. Email (required) By submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.