Entertainment
3 min read
Jamie O'Brien Puts New Fun Day Surfboards to the Ultimate Test at Keiki Shorebreak
The Inertia
January 20, 2026•2 days ago

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Jamie O'Brien tested his new Fun Day surfboards at the challenging Keiki shorebreak. Known for its heavy waves breaking on shallow sand, Keiki provided a rigorous test for O'Brien's product development. One soft-top board survived the intense conditions, demonstrating its durability despite a broken leash, suggesting the brand is producing robust surfboards.
Keiki is not a shorebreak to be taken lightly. Jamie O’Brien calls it “the heaviest shorebreak in the world,” and that’s saying something. Jamie’s thrown himself over many a wave that’s breaking onto basically dry sand, and for his money, Keiki is the one to watch. That’s why, after a solid pool session at Waikai, he took a few of his new Fun Day boards there for a test drive.
If you’re looking to test the strength of a surfboard, there isn’t a better way to do it than by taking it out into a thumping shore pound. Fun Day, if you’re unaware, is Jamie’s new brand. He’s currently in the process of product development, which means he’s taking his surfboards out to make sure he’s not selling garbage. And aside from a busted leash, Jamie’s soft-top didn’t snap — which is a real testament.
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