Meet Eloise van Oranje: The Glamorous Dutch Royal 'Countfluencer'

Dubbed the ‘Countfluencer’ by her reams of Gen Z fans, she’s the social media star of the Dutch royal family, who has made TikTok and TV her home – so it’s about time you got to know Eloise van Oranje. The 23-year-old daughter of Princess Laurentien and Prince Constantijn of the Netherlands bears the official title Countess Eloise of Orange-Nassau, Jonkvrouwe van Amsberg. She was the first grandchild of Queen Beatrix and Prince Claus, and before the royal couple’s resignation, she was a member of the Dutch royal house. Since the accession of her uncle, King Willem-Alexander, and Queen Maxima, however, she has lost that standing, but remains a member of the royal family. Read More Was the christening of Crown Prince Christian of Denmark cursed? Inside the divorce, death, and scandal that have befallen the royal guests Twenty years ago today, the great and good of European royalty gathered for the christening of Crown Prince Christian of Denmark. But some of the guests have suffered in the decades since The young Countess rose to fame on social media, where her Instagram account boasts a cool 464,000 followers. Fans of Eloise turn to her for a glamorous look at how a modern-day royal lives. From solo trips to Morocco and days out in Stockholm with her mother to magazine covers and collabs with L’Oréal in Paris, hers is the ultimate example of how to maintain a royal presence on one’s own terms. Read More The Vanderbilts are back: meet the woman reviving one of America's greatest dynasties – just don’t call her an heiress Conseulo Vanderbilt Costin grew up playing tennis with Princess Diana and visiting her cousins at Blenheim Palace. Now, she's at the forefront of a new Gilded Age for her family Eloise, who remains fifth in line to the throne of the Netherlands, puts her success down to being ‘authentic’ – yet some elements of her royal lifestyle are off-limits. ‘I do not photograph or film private family occasions or within my parents’ house,’ she has said. ‘I can’t share 100 per cent of my life.’ In 2021, she published a book, Learning by Doing, about her journey on social media. In 2024, she took to the small screen, performing on The Masked Singer in a wolf costume. Her most treasured project is My Lima Lima, the vintage clothing shop she runs with her mother. Founded as a social enterprise, the shop raises money for charity by selling donated clothes. Eloise has previously explained that My Lima Lima embodies everything that drives her: ‘fashion with a positive impact and sustainable entrepreneurship for a better world.’ Now, Elosie van Oranje is taking a big leap into the unknown. This week, she told her thousands of followers:‘2026 is going to be a great year. And the first big thing for me: I’m spending the next month in Australia!!!’ Instagram content The trip, she explained, is about finding ‘time and space’ to ‘reflect, explore interests and get clearer on the impact I want to make.’ She added: ‘I want to learn, grow and experience more. Even though I’m very happy with where I am right now, I’m curious to discover more sides of myself.’ The influencer also revealed that she would be adding a new jewel in the crown of her social media empire: a YouTube account. ‘I’ve been wanting to create longer-form & more beautiful content for a while,’ she said, ‘and this feels like the right moment.’ Eloise is taking this time off after graduating from the Hotel School, one of the world’s best hospitality management schools, last March. ‘It’s insane to realise that many of you have grown with me, from that 18-year-old girl to now, 22 years old,’ she told her followers. ‘So much has happened in the meantime,’ she wrote. ‘I am so grateful to be able to say that the world is at my feet.’ Read More Inside the Duchess of Edinburgh's underrated tiara collection: from aquamarine gems to jewels that date back to Queen Victoria As the Duchess of Edinburgh celebrates her 61st birthday, Tatler uncovers the secrets of a tiara collection that often goes underreported It hasn’t all been plain sailing for the Countess, though, as she alluded to in her yearly roundup at the end of 2025. ‘End of year recap posts are always fun to see — but honestly, you can scroll through my feed if you want the highlights. And that’s usually what you see here: the highlight moments,’ she wrote. ‘Don’t get me wrong — there were many of those this year for me. But there was also a lot happening behind the scenes. Things I can’t share in a simple Instagram post. So just a reminder: what you see online is never the full 360° of someone’s life.’ Instagram content In May 2025, she suffered a concussion. And while Eloise did not share the details of her injury with her followers, she reassured them that ‘The concussion is going well. I rarely spend time in front of a screen, I sleep well, I don't drink alcohol.’ She added that, despite finding her medically prescribed rest to be a little challenging, things were on the up: ‘The first week wasn't very good, but now it's stable. Now I have to take it very easy.’ A few months earlier, in December 2024, she revealed that she had become a victim of burglary after some treasured family heirlooms were stolen from her home in Amsterdam had been broken into while she was away. A match made in fashion heaven: 11 times Queen Sofia of Spain dazzled in Valentino, from state banquets with Queen Elizabeth II to her ‘privilege du blanc’ at the Vatican Read More ‘Yesterday, we were burglarized in Amsterdam... it was clearly aimed at the jewellery, because almost all of it is gone,’ explained Eloise in a sombre Instagram post. ‘Rings, chains and watches - the jewellery that my family has given me over the years is what I really hate the most…’ The Countess elaborated, describing how the crime had left her feeling disturbed and uncomfortable. ‘Of course it is ultimately material, but it is also sentimental,’ she wrote, ‘and the feeling that a stranger has been in your house and gone through our things is also very strange.’ She concluded with a heartfelt message of thanks, acknowledging that the situation could have been far worse had she been present during the burglary: ‘What I am happiest about is that we were not at home last night and are therefore safe.’ Having put robberies and head injuries behind her, it seems as though Eloise van Oranje is kicking off the new year with her eyes on the prize as one of Gen Z’s most exciting young royals: ‘But what I really want to say… is that I cannot wait for 2026. It’s going to be an unreal year — one of growth, joy, and new adventures for me,’ she wrote on Instagram. ‘I truly can’t wait to share more with you - stay tuned.’