ECOVACS ROBOTICS Unveils Human-Centric Vision in New Brand Film

China – ECOVACS ROBOTICS, a global developer of in-home robotic appliances, has partnered with S4Capital’s Monks to debut its new global brand film at CES 2026, spotlighting a human-centric vision for home robotics. Titled “ECOVACS, Created for Ease”, the film outlines the company’s approach to service robotics, positioning its technology as a means of addressing everyday household tasks and reducing friction in daily life. The campaign frames “Created for Ease” as a guiding principle for the brand, underscoring ECOVACS’ focus on solving practical challenges through product design, user experience, and technological development, as the company continues to expand its role in the home robotics category. “Partnering with ECOVACS to tell their story at CES was about more than showcasing technology—it was about humanising innovation,” said Danny Lee, managing director, Greater China, at Monks. “We’re proud to launch this global brand film with ECOVACS. Technology is at its most powerful when it truly serves people, and it’s a great honour to empower Chinese brands on their global journey,” Lee added. The film premiered during CES 2026, alongside ECOVACS’ presentation of new products and its updated brand positioning to the global technology audience, and has since been released across the company’s owned platforms. David Cheng Qian, vice chairman of ECOVACS Group and CEO of ECOVACS ROBOTICS, said, “We’re creating easier, smarter cleaning. ECOVACS is among the first to introduce robots with embodied intelligence, marking our next evolution. By understanding what users really need, we continue to lead in service robotics—launching new categories and unveiling breakthrough technologies. Guided by ‘Created for Ease’, we’re bringing our ‘Robotics for All’ mission to life, shaping a future where robots seamlessly serve every home, everywhere.”