Digiday Marketing & Advertising Awards Europe: Technology Finalists Announced

Finalists in the Best Technology category include Tribal Worldwide London and Volkswagen. The interactive agency’s personalized brochures were a critical component in a campaign designed to restore human connection in an increasingly digital car-buying journey. Sales advisors used the tool to capture the energy of in-person consultations and extend it beyond the dealership, while post-sale owner brochures supported customers during the critical early ownership period. The approach reframed digital communication as a continuation of the advisor relationship rather than a replacement, preserving trust, clarity and excitement at scale across 174 retailers. By combining personalization, advisor expertise and scalable digital tools, Volkswagen delivered a more confident, connected path from consideration to ownership. Paper Crowns and Logitech G, the gaming arm of Logitech, are among the nominees in the new Best Agency Partnership category. Since 2022, the two teams have produced over 10,000 assets across more than 150 projects, with Paper Crowns now serving as Logitech G’s go-to creative partner across PC, console, SIM and esports. The partnership was on full display at the 2025 Logitech G PLAY keynote, where Paper Crowns led launch campaigns and core assets for seven of nine new products, including hero films, 3D renders, product walkthroughs and high-profile collaborations with partners such as Herman Miller and McLaren F1. By embedding Paper Crowns’ creative expertise directly into brand operations, Logitech G ensures consistency, scale and impact in a highly competitive, fast-moving market. Stay tuned for the reveal of this year’s winners. In the meantime, see the complete shortlist below. Agency Executive of the Year James McEwan, billups Koen Van Rhijn, billups Best Agency Partnership – NEW Logitech G & Paper Crowns – Breakthrough Creative in Play Best Creative Jordan Roth Website Best First-Party Data Strategy Tesco & LiveRamp: Driving £60+ iROAS with 1st-party data Best Influencer Collaboration Dew it anyway! by Mountain Dew Zorka.Agency – Making Players Believe in Luck Again PepsiCo & NewGen – The Pepsi Pioneers Best Influencer Partnership We Are Era & Jobba Grönt – Lantbrukstjej Best Omnichannel Campaign – NEW ALL-Accor + Teads’ Global Omnichannel Attention Campaign Redken ABC with TikTok Out of Phone ZEAL & Cheez-It – Launch of Cheez-It in the UK & Ireland DIMES Cool Lime Mix Very Delicious Polestar drives brand lift with LG Ad Solutions Best Out-of-Home Campaign – NEW A Week in Blackpool by billups for Alzheimer’s Society Coca-Cola Spain Music Experience with TikTok Out of Phone “That Deserves an Emmi” by Emmi Caffè Latte Best Purpose-Driven Marketing A Week in Blackpool by billups for Alzheimer’s Society Best Retail Media Strategy – NEW A 1st multi-retailer Retail Media campaign with Cassegrain Jellyfish and Kenshoo Skai – AI-Powered Retail Media AI-Powered Retail Media Transformation for Versuni Best Use of AI Equativ’s AI Media Planner Transforms Programmatic Planning TeqBlaze, TeqMate AI for SSPs T&P and Silverpush – Govia’s Context-First YouTube Campaign Kepler Creates Global AI Media Infrastructure for Versuni Best Use of Data Sky Sports & AMA – Live Ryder Cup Commentary Tesco & LiveRamp: Driving £60+ iROAS with 1st-party data IG Group Takes Pole Position with LG Ad Solutions Best Use of Emerging Technology The Museum of Digital Influence Best Use of Social Dew it anyway! by Mountain Dew DIMES Cool Lime Mix Very Delicious Redken ABC with TikTok Out of Phone Volkswagen’s Life Test Drive Best Use of Technology DoubleVerify and Vodafone unlock value from news MediaGo—A Leading Deep Learning-Based DSP on the Open Web Volkswagen’s Personalised Brochures Hunch & MaxBet – Delivering Real Time Relevant Offers Hunch & United Students – Partnering in Creative Automation Best Use of Video Primis – Growth Through Video Innovation Downtown Music – The Music Industry Lives Here Jordan Roth Website Smartly x MANGO: Transforming Catalogs into Impactful Videos Campaign of the Year Dine Out Week and What the Fork? A Modern Dining Out Guide ZEAL & Cheez-It – Launch of Cheez-It in the UK & Ireland Marketing Executive of the Year – NEW Benoit Skinazi, Equativ Most Innovative Agency TEAM LEWIS Most Innovative Tech Platform impact.com: making successful partnerships achievable to all Index Marketplaces: Applying Intelligence on the Supply Side Kenshoo Skai – Omnichannel Platform for Commerce Media MiQ: Breaking the fragmentation cycle with advanced AI TeqBlaze, White-Label SSP