CeraVe's Gentle Hydrating Shampoo: Your Solution for Frizz & Shedding

Finding a quality shampoo that doesn't cost upwards of $40 (without conditioner) is one of my projects for 2026. I want something hydrating, frizz-fighting, and clarifying, since I don’t wash my hair daily. CeraVe, one of my favorite drugstore skin care brands, also does hair care, and I feel like a whole new world of quality yet gentle hair products has just been presented to me. It’s Gentle Hydrating Shampoo is a sulfate-free formula for all hair types that removes buildup and fights frizz. Over 30,000 shoppers purchased it last month, and right now, it’s on sale for just $9 on Amazon. CeraVe Gentle Hydrating Shampoo When you look at the ingredients, this shampoo reads like a skin care product; it contains niacinamide, ceramides, and hyaluronic acid, and is free of fragrance, sulfates, parabens, and dyes. Hyaluronic acid and ceramides work hand in hand to lock in moisture, while niacinamide calms the scalp. Together, they target an itchy scalp, dryness, flakes, excess oils, and frizz. This shampoo works for all hair types, including curls and color-treated hair, because it’s sulfate-free. (Sulfates strip hair color!) Over 30,000 Amazon shoppers purchased it in the last month, and they have so many good things to say. One claims this shampoo makes their hair feel “smooth, silky, and like it has already been conditioned,” while another says the formula has “great lather” and “doesn’t dry out the scalp.” In shampoo, sulfates are responsible for creating bubbles and a lather that contributes to the squeaky-clean feel that can sometimes strip the hair in the process. This Gentle Hydrating Shampoo combines lather and that cleaning feeling without sulfates, which means the hair won’t feel stripped, tangled, and frizzy. It’s really impressive for a drugstore formula, let alone a $9 one. If you have a sensitive scalp, one shopper reports their dandruff was “ 90 percent” taken care of within three washes with this shampoo, while keeping their long, thick hair feeling “nourished and healthy.” Another shopper with “hair [that] felt like straw” after a few color sessions and daily blow-drying reports this shampoo returned their strands to a “soft and lush” state. Another writes: “My brittle, thinning, frizzy hair feels less of all of those things,” and finally, a shopper with thinning hair says they’ve “noticed fewer hairs in the drain.” If you’re looking for a new shampoo, the CeraVe Gentle Hydrating Shampoo seems to be the jack of all trades, targeting hair thinning, scalp sensitivity, frizz, and everything else in between. Shop it for $9 on Amazon, and more products like it, below. CeraVe Gentle Hydrating Conditioner CeraVe Hydrating Anti-Dandruff Shampoo