Mastering Consumer Targeting in Fashion & Beauty: A BoF Live Discussion

Join us on Wednesday, January 28 at 16:00 GMT / 11:00 EST for our next #BoFLIVE on How Retailers Can Effectively Target Fashion and Beauty Consumers. In this session, BoF’s content strategist, Yasmine Dahlberg, Braze’s retail industry lead, Meredith Mitchell, professor of marketing at Wharton Business School, Peter Fader, and CMO of 111Skin Michael Edelmann, will explore the new strategies fashion and beauty brands are deploying to build resilient, future-ready customer engagement models. The conversation will draw inspiration from a recent BoF knowledge report, The Future of Digital Customer Experience in Fashion and Beauty Experience, published in partnership with Braze.