BLACKPINK & Razer Unveil Full 'Play In Pink' Product Collection

Global icons BLACKPINK and gaming lifestyle brand Razer have unveiled more details about their BLACKPINK X Razer: Play In Pink collaboration, shedding light on the product lineup and rollout plans behind the partnership. Razer has confirmed that Play In Pink will launch as a full collection of gaming peripherals and furniture, moving beyond the initial teaser phase. The lineup includes the Razer Enki X gaming chair, Razer DeathAdder Essential mouse, Razer Ornata V3 TKL keyboard, and Razer Gigantus V2 Medium mouse mat, all reworked to reflect BLACKPINK’s signature visual identity. The collection will be released in two coordinated colour options — pink and black. The brand has also outlined a two-phase launch strategy. The collection will make its first physical debut on 21 January at the BLACKPINK World Tour Pop-Up Store in Hong Kong, before rolling out globally through Razer’s official retail channels in Q2. At the time of writing, pricing and region-specific availability have yet to be announced. Described by Razer as BLACKPINK’s first full-group collaboration with a global gaming hardware brand, Play In Pink marks another high-profile crossover between K-pop fandom and gaming culture, with further updates expected closer to its worldwide release.