Bengaluru Queues at 4 AM for Mysore Silk Sarees: The 'Boomer Version Of iPhone Launch'

Temp: °C % AQI: Petrol: ₹ + 0 % Diesel: ₹ + 0 % 24 Gold/10g: ₹ 0+ 0 % Silver/kg: ₹ 0 + 0 % Bengaluru Crowd Queues Up At 4 AM For Mysore Silk Sarees: ‘Boomer Version Of iPhone Launch’ Curated By : Trending Desk Last Updated:January 20, 2026, 15:16 IST Known for their quality and craftsmanship, Mysore silk sarees are priced between Rs 23,000 and Rs 2.5 lakh. At 4 am on Tuesday, when most of the city was still asleep, a line began to form outside the Karnataka Silk Industries Corporation (KSIC) showroom in Bengaluru. By sunrise, the queue stretched long, filled with families, elderly women clutching handbags, and younger buyers scrolling through phones as they waited their turn. The reason was to get their hands on authentic Mysore silk sarees. Price Of Mysore Silk Sarees Recommended Stories Known for their quality and craftsmanship, Mysore silk sarees are priced between Rs 23,000 and Rs 2.5 lakh. A video capturing the pre-dawn rush outside the KSIC outlet is now viral on social media. The surge in demand has prompted KSIC to tighten its purchase process. According to Kannada Prabha, the corporation has introduced a strict token system to manage the crowds. Only customers with tokens are allowed inside the showroom, and each buyer is limited to purchasing a single saree. The measures aim to ensure fair access, prevent hoarding, and streamline the buying process amid the growing popularity of Mysore silk sarees. A user on X wrote, “It’s not an Apple store in India, it’s a govt saree showroom in Karnataka. You need a token to enter and 1 saree per customer. What a monopoly, Boss." Someone disagreed with the crazy Mysore Silk surge They wrote on X, “Mysore Silk is absolutely overhyped and overpriced! It is crepe and not even pure silk! It is machine-made and not handloom either! Certainly not worth all the thousands and thousands they charge! You get far better quality original Pattu Sarees in Tamil Nadu and Andhra!" Someone joked, “Boomer version of iPhone launch." top videos View all Swipe Left For Next Video View all Why Mysore Silk Sarees Command High Prices Mysore silk sarees are made from 100 per cent pure mulberry silk. They feature real gold and silver zari woven into the borders and pallus. Each saree is crafted by skilled artisans using labour-intensive techniques. The sarees are known for their unique texture and high-quality finishing. Limited supply and a shortage of skilled weavers drive up their price. The sarees hold high cultural value and enjoy strong market demand. Location : Delhi, India, India First Published: January 20, 2026, 15:15 IST News viral Bengaluru Crowd Queues Up At 4 AM For Mysore Silk Sarees: ‘Boomer Version Of iPhone Launch’ Disclaimer: Comments reflect users’ views, not News18’s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Loading comments... Read More