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Banyan Group Targets New Markets for Strategic Expansion in 2026

latteluxurynews.com
January 19, 20263 days ago
Banyan Group eyes new markets amid strategic expansion

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Banyan Group plans strategic expansion into new markets in 2026, including its first safari resort in Tanzania. The hospitality firm, now exceeding 100 hotels, will enter East and West Africa, the Caribbean, and Europe. This growth focuses on enhancing its multi-brand portfolio and deepening guest experiences through wellbeing-led and regenerative travel.

Banyan Group will pursue new markets in 2026 as it seeks to enhance its multi-brand portfolio and deepen guests experiences, with its first safari resort among the highlights. The commitment follows a transformative year for the hospitality firm marked by global growth and portfolio expansion. The Group now comprises more than 100 hotels and resorts, over 140 spas and galleries, and upwards of 20 branded residences across more than 20 countries. “Crossing the 100-resort milestone marks a new chapter for Banyan Group as we build on our legacy by expanding into new and meaningful markets, strengthening our brands, and deepening our focus on wellbeing-led and regenerative travel,” said Eddy See, President and CEO of Banyan Group. “Guided by purpose-driven growth, design-led experiences, and responsible stewardship, we remain committed to creating long-term value for destinations, partners, and communities as we expand into new parts of Africa and the Caribbean.” The aforementioned safari resort, Ubuyu, a Banyan Tree Escape in Tanzania, also marks the Group’s entry into East Africa. Additional openings in Africa include Dhawa Ouidah in Benin, which extends its footprint into West Africa. In the Caribbean, the Group will debut Angsana Cap Cana and Cassia Punta Cana in the Dominican Republic, offering both resort and extended-stay experiences. European growth is represented by Mamula Island by Banyan Tree in Montenegro, set to reopen with refreshed dining, design, and integrated spa and wellbeing programs. Meanwhile, in Asia and the Middle East, Banyan Group continues to advance its multi-brand strategy. Highlights include Banyan Tree Guangzhou Jiulong Lake and Banyan Tree Mount Emei in China, Angsana Ashar Valley Tents in Saudi Arabia, and new Homm and Folio properties across Southeast Asia. Wellbeing-led experiences remain central to Banyan Group’s vision. The Banyan Tree Connections program, described as “a private holistic wellbeing journey for two” will expand to eight additional resorts in 2026.

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    Banyan Group Expansion: New Markets & Safari Resort