Technology
5 min read
Asus Confirms Bold Shift: No New Android Smartphones, All In On AI
9to5Google
January 19, 2026•3 days ago

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Asus will cease developing new Android smartphones, shifting its focus to the artificial intelligence market. Chairman Jonney Shih confirmed the exit, stating the company will no longer add new mobile phone models but will continue supporting existing users. Resources are being redirected to commercial PCs and AI-powered devices like robots and glasses.
Asus has reiterated that it will “no longer” be making “new” Android smartphones with its focus shifting towards the market built up by AI.
During its “2025 Year-End Gala” earlier this month, Inside reports that Asus chairman Jonney Shih directly confirmed that the company will exit the Android smartphone market.
When asked about the move, he said (translated) that “Asus will no longer add new mobile phone models in the future,” further adding that the company will “continue to take care of the brand’s mobile phone users.” This could be taken in one of two ways, with Asus either exiting the smartphone market altogether or just ending the development of new smartphone models beyond existing lineups, but in context, it’s clearly the former.
Further comments from the chairman revealed that Asus is shifting its resources away from smartphones in order to align with the “paradigm shift” that is… AI. Of course.
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The company is apparently using the resources previously spent on mobile phones to bolster “commercial PCs and physical AI devices,” including “AI Robot & Robotics” and “AI Glasses.”
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