Apple's App Tracking Transparency System Wins French Court Battle

( January 20, 2026, 16:50 GMT | Official Statement) -- MLex Summary: Apple has won a court victory in France in a battle over its online advertising ecosystem, which has been challenged by associations Alliance Digitale, Geste, Syndicat des Régies Internet and Union des Entreprises de Conseil et d'Achat Media. The Paris Judicial Court has refused to temporarily suspend Apple's advertising tracking system, known as App Tracking Transparency, or ATT. The associations said Apple hasn't changed the ATT despite a French competition authority finding last year that it is anticompetitive.Press release attached (in French).... Prepare for tomorrow’s regulatory change, today MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term. Know what others in the room don’t, with features including: Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific Curated case files bringing together news, analysis and source documents in a single timeline Experience MLex today with a 14-day free trial.