Economy & Markets
6 min read
AIS and ZTE Achieve AIR RAN Commercialization for Enhanced Thailand Experience
ZTE
January 19, 2026•3 days ago

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ZTE and AIS successfully deployed AIR RAN at Thailand's Big Mountain Music Festival. This AI-driven solution enhanced user experience by optimizing network resources for high-traffic events. It significantly improved video and messaging performance, even under extreme congestion, enabling attendees to share moments seamlessly and marking a breakthrough in 5G and AI integration for large-scale events.
Bangkok, Thailand, January 19, 2026 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, has successfully completed AIR RAN commercial deployment with AIS during the Big Mountain Music Festival #15 on December 6-7, 2025. AIR RAN enables experience monetization from data volume to experience value, delivering differentiated experience assurance and exceptional performance under high-load and extreme congestion scenarios, marking a milestone breakthrough in 5G and AI integration for large-scale events.
As Thailand's largest outdoor music festival, BMMF#15 creates extreme regional traffic surges and complex service models with tens of thousands of attendees. In the field, downlink PRB utilization remains higher than 80% while uplink PRB exceeds 60%, far surpassing typical network load levels. Traditional experience assurance approaches face a huge challenge in addressing such congestion and may cause video buffering and messaging delays.
ZTE AIR RAN solution, with an embedded intelligent computing board in legacy BBU, leverages AI-driven user experience perception and intelligent resource scheduling to achieve millisecond-level resource allocation and close-loop experience evaluation for key apps like short videos and instant messaging, delivers guaranteed premium experience for high-value customers with zero video lag and zero message delay. With the AIR RAN solution, TikTok throughput increased by 23.74% for a smoother video playback in extreme downlink congestion scenarios, while Line instant messaging throughput improved by 31.86% under high uplink load - enabling a 250MB file upload in just 2 minutes. This delivers supreme experience at BMMF, allowing attendees to instantly share favorite concert moments with friends even in highly-congested networks, improving customer satisfaction and laying a solid foundation for experience monetization.
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