Friday, January 23, 2026
Economy & Markets
6 min read

AIS and ZTE Achieve AIR RAN Commercialization for Enhanced Thailand Experience

ZTE
January 19, 20263 days ago
AIS and ZTE achieve AIR RAN commercialization for differentiated experience at Thailand BMMF#15

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ZTE and AIS successfully deployed AIR RAN at Thailand's Big Mountain Music Festival. This AI-driven solution enhanced user experience by optimizing network resources for high-traffic events. It significantly improved video and messaging performance, even under extreme congestion, enabling attendees to share moments seamlessly and marking a breakthrough in 5G and AI integration for large-scale events.

Bangkok, Thailand, January 19, 2026 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, has successfully completed AIR RAN commercial deployment with AIS during the Big Mountain Music Festival #15 on December 6-7, 2025. AIR RAN enables experience monetization from data volume to experience value, delivering differentiated experience assurance and exceptional performance under high-load and extreme congestion scenarios, marking a milestone breakthrough in 5G and AI integration for large-scale events. As Thailand's largest outdoor music festival, BMMF#15 creates extreme regional traffic surges and complex service models with tens of thousands of attendees. In the field, downlink PRB utilization remains higher than 80% while uplink PRB exceeds 60%, far surpassing typical network load levels. Traditional experience assurance approaches face a huge challenge in addressing such congestion and may cause video buffering and messaging delays. ZTE AIR RAN solution, with an embedded intelligent computing board in legacy BBU, leverages AI-driven user experience perception and intelligent resource scheduling to achieve millisecond-level resource allocation and close-loop experience evaluation for key apps like short videos and instant messaging, delivers guaranteed premium experience for high-value customers with zero video lag and zero message delay. With the AIR RAN solution, TikTok throughput increased by 23.74% for a smoother video playback in extreme downlink congestion scenarios, while Line instant messaging throughput improved by 31.86% under high uplink load - enabling a 250MB file upload in just 2 minutes. This delivers supreme experience at BMMF, allowing attendees to instantly share favorite concert moments with friends even in highly-congested networks, improving customer satisfaction and laying a solid foundation for experience monetization.

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    AIR RAN Commercialization: AIS & ZTE Boost Thailand Experience